Embrace Mobile App and Responsive Website

Approximately 1 in 100 adults and at least 1 in 200 children have Obsessive-Compulsive Disorder (OCD). How can we make OCD treatment more accessible?
January - February 2023

This case study discusses Obsessive-Compulsive Disorder (OCD) and its symptoms. While I kept my explanation of OCD brief to focus on my design process, OCD is a complex mental illness that takes many forms. To learn more and gain additional context for this project, visit the International OCD Foundation.

If you don't check the lock on your front door 10 times before you go to bed, someone will break into your house in the middle of the night.

If you don't take a shower after every time you return home from an errand, your entire family will become sick.

You and I both know that the statements above are completely false. People with Obsessive-Compulsive Disorder (OCD) understand that, too. They understand that there is no correlation between compulsive actions (like checking the front door lock) and the obsessions (someone breaking into your house). But their emotional brains don’t always get the memo, and that’s where life can get challenging.

My personal experience with Obsessive-Compulsive Disorder, as well as my conversations with others who battle OCD every day, inspired this project. While there is no cure for OCD, I am blessed to say that I am able to manage my symptoms pretty well these days thanks to the amazing mental health resources out there. One of the most common forms of treatment for OCD is called Exposure and Response Prevention (ERP):

The exposure component of ERP refers to practicing confronting the thoughts, images, objects, and situations that make you anxious and/or provoke your obsessions. The response prevention part of ERP refers to making a choice not to do a compulsive behavior once the anxiety or obsessions have been “triggered”...Over time, the treatment will “retrain your brain” to no longer see the object of the obsession as a threat.

ERP involves a lot of tracking, as it takes a while to "retrain your brain". Many people use paper and pen or a digital notes app to track their progress, but this can be difficult to remember amongst busy schedules.

This observation led me to design Embrace, a mobile app and responsive website designed to assist people with OCD as they manage their symptoms. A therapist can use the responsive website to send treatment exercises to their clients’ mobile app, or the client can use the app independently to guide their own treatment.

The Problem:

It is estimated that 1 in 100 adults and at least 1 in 200 children have OCD, but many cases go untreated because tracking treatment can be tedious. Many people with OCD do not have time for extensive exercises multiple times per day.

The Goal:

Design a mobile app and responsive website for individuals with OCD to track their treatment with as few clicks as possible, and use encouraging language to guide them through the most difficult parts of their treatment.

Back to top

Understanding the User

In addition to my personal experience with OCD, I conducted user interviews to gain a broader understanding of how different people track their treatment. OCD takes many forms, so it was important for me to keep an open mind and not let my own experiences lead to bias in my analysis of research findings. To ensure I spoke with a diverse group of potential users, I interviewed individuals from an online community of people from all over the United States who have OCD.

From these interviews, I discovered 3 user pain points:

1

Consistency
Users want to challenge their OCD-related thoughts, but often struggle to maintain consistency in their exercises.

2

Tracking Devices
Many users tend to forget to carry their tracking device - usually a physical notebook or piece of paper - with them throughout the day.

3

Tracking Progress
Therapists who use ERP with their clients have trouble organizing client-reported progress, as clients use a variety of methods for tracking their exercises.

From these findings, I created two user personas: one for Opal, a person being treated for OCD, and Dylan, a therapist who specializes in treating adults with OCD.

A Muslim Woman standing and smiling.

Opal

Age: 40
Education: Master's Degree
Hometown: St. Paul, MN
Family: Single
Occupation: Social Worker
"I'm almost never home, so I've always carried a small notebook to track my symptoms. If I were to use any other tool, it would need to be able to travel with me."
Goals
1. Track exposures in a simple, easy to manage way.
2. Have the tracking device with her at all times so she can track both planned and unplanned exposures throughout the day.
Frustrations
1. When the tracking device isn't on her person.
2. Doesn't want to be pushed into using a complicated app that would take a long time to learn.
Biography
Opal is a social worker who spends most days traveling around the city for her work. She also volunteers twice per week, meaning that she often has long days out and about. Opal was diagnosed with OCD about 5 years ago and has learned to manage her symptoms well.
Because Opal is often on the go, she tries to stick to the essentials when it comes to packing her things for the day. She owns a laptop and a smartphone, but considers herself to be more "old school" and doesn't like complicated technology.
Opal would consider using a mobile app to track her treatment because she takes her phone everywhere she goes. That being said, she would get overwhelmed by a complicated app that takes time to learn, so simplicity is best.
Opal is a traveling social worker who needs a portable tool for tracking her OCD exposure exercises because it’s difficult to remember to bring a notebook and track throughout the day.
A white man with dark hair and glasses, standing and smiling with their hand on their hip.

Dylan

Age: 32
Education: Master's Degree
Hometown: St. Paul, MN
Family: Married
Occupation: Licensed Therapist
"I specialize in treating OCD. My clients are dedicated to their recovery and I want them to continue living their lives while they're improving their mental health."
Goals
1. Send exposure exercise instructions directly to clients.
2. View clients' treatment progress between therapy sessions.
Frustrations
1. Has to repeat exposure exercises because clients don't remember to do the exercise between appointments.
2. Difficulty with tracking clients' treatment data over time in an organized way.
Biography
Dylan is a licensed therapist who specializes in OCD and other anxiety disorders. They believe very strongly that Exposure and Response Prevention is an effective treatment for most of their clients who have been diagnosed with OCD. Dylan is passionate about helping people with OCD keep their normal routines while undergoing outpatient treatment.
While Dylan has led several clients through successful OCD treatment, Dylan often feels overwhelmed when clients' progress reports are located in different places such as pen and paper, email, or the online therapy portal. The information can get lost, and it can be hard to understand how the client is doing on their exercises between therapy sessions.
Dylan is a therapist who specializes in OCD treatment and needs a tool for sending exposure exercises to clients and tracking their progress because clients don’t always remember to complete their exercises on their own.
In addition to user research, I also conducted a competitive audit of two direct and two indirect competitors. This audit provided guidance on opportunities to focus on when designing the Embrace app and website.

I noticed the following trends during the competitive audit:

1

Visual Design
The apps and websites I explored used cool tones and pastel colors to communicate a calming mood. Some even included animated characters to guide the user through the flow.

2

Language
There is stigma and misinformation surrounding mental health in our society. These apps and websites established credibility by explaining OCD symptoms in a factual way, while still maintaining a conversational tone with the user.

3

Navigation
Some apps and sites in this audit sacrificed clarity of navigation in the name of minimalist design. I had trouble seeing some of the smaller icons and understanding where they would take me.

How Might We...

After completing initial user research and defining the problem, I started to ask questions such as:

How might we minimize the tedious nature of tracking exposure exercises for people with OCD?
How might we allow people with OCD to track their exercises using as few clicks or taps as possible, so that they can quickly track their progress during a busy day?
How might we support users through welcoming language and calming visual design?

Embrace Mobile App: For Individuals With OCD

Ideation

Equipped with an understanding of my target users and thought-provoking "How Might We" questions, I began ideating for the visual design of the mobile app. I put my initial ideas on paper in the form of quick sketches and element lists.

My main focus was tracking timed exposure exercises, as well as tracking the frequency of compulsions in response to OCD-related triggers (often called "bands").
6 sticky notes, each listing elements to be included on each page of the app's main user flow.
The home page of the Embrace app features clear visual cues for beginning user flows, such as tracking a timed exercise of viewing OCD resources.
The Daily Check In page provides easy access for users who are tracking band exercises throughout the day.

Wireframes and Low-Fidelity Prototype

From the digital wireframes, I connected the main user flow of completing and tracking a timed exposure exercise by creating a low-fidelity prototype. This helped me prepare for the first usability study for the mobile app.

Usability Study

At this point in the design process, I was ready to collect initial user feedback based on the low-fidelity prototype I created in Adobe XD. I conducted a usability study with 5 participants to observe how easy or difficult it was for users to complete the main flow, as well as learn how helpful this app would be for their OCD treatment.

From this usability study, I gathered 2 main insights, which guided me through the rest of the project as I focused on the writing and visual design of the app.

1

Navigation
Additional navigation cues should be added at the beginning of the timed exposure exercise.

2

Unnecessary Clicks
The Daily Check In seems superfluous on its own screen. Some users thought they had accidentally pressed the wrong button for the exposure exercise.
Back to top
Additionally, I separated some of the elements onto different screens to make navigating through the exercise more clear. I added a "Begin Exercise" button, as well as an overlay to prompt the user to document their anxiety level every 2 minutes:

High-Fidelity Prototype

The high-fidelity prototype focused on the same user flow as the low-fidelity prototype. It includes iterations on the designs from usability study feedback.

Mockups: Refining the Visual Design

With each iteration of this mobile app design, I kept simplicity top of mind per feedback from the usability study and my initial user research.

I removed the dedicated Daily Check In page and relocated elements to other screens to eliminate unnecessary clicks.

Challenging Myself: Designing for a Smartwatch

My initial research indicated that users would be most open to trying a mobile app to track their exposure exercises, as most people carry their phones with them at all times. Keeping in mind my goal of enabling users to track these exercises with as few clicks as possible, I decided to take this a step further and create some mockups for a smartwatch.

This was a fun challenge for me for two reasons: an OCD-specific tracking app for a smartwatch was something I wished for while I was in the thick of my own treatment, and I was eager to explore designing for this small screen size. As you can see, simplicity is crucial for smartwatch interfaces as described in Apple's Human Interface Guidelines for watchOS.

Back to top

UX Writing

You've Already Succeeded

OCD treatment is a little counterintuitive. Instead of seeking calmness and reassurance, ERP involves sitting with uncertainty and disturbing thoughts without trying to eliminate them through compulsions. Sounds terrible, right? Yes. Yes it is.

Because of this, I wanted to be especially intentional about the language in this app. I wanted the user to feel like they were talking to a therapist when they use the app. I wanted to help users acknowledge that this work takes courage and discipline, and that they have already succeeded simply by showing up.

Take the Exercise Instructions screen for example. After determining how this screen fit into the overall user flow, I evaluated the language that was presented to users:

Confusing language: Not all users know what "peak anxiety" means. They also may not know why they are being asked this.

Wall of text: While the instructions are thorough, they contain too much information in too little space.

Word choice: Words like "prompt" and "peak" are too technical. "The point where you don't feel safe" is a phrase used by therapists to determine when someone is in crisis, but those words can be alarming to someone seeing them for the first time on an app.
With these pain points in mind, I redesigned this part of the flow to make the information more digestible and the tone more conversational:
Language: I rewrote the anxiety scale prompt and text below to feel more conversational, as well as show users why they're being asked to rate their anxiety at the very beginning.

In ERP, the ideal anxiety level for a person to have at the beginning of an exercise is between 4 and 6. I included a small success message to indicate this before introducing the exercise.
Error message: I also created a message to display if the user documents an anxiety level higher than 6. The message briefly explains why this might not be the best exercise for the user, and gives them the option to choose a different exercise or continue anyway.
I also spread out the instructions in a tutorial sequence to give users a more visual tour of the interface. This eliminates the overwhelming amount of text on the original instructions screen, replaces technical jargon with more understandable words, and includes empowering statements and reminders as users are likely feeling anxious about trying an exercise.
Back to top

Responsive Design: For Therapists

At the beginning of this project, I had planned on creating both the mobile app and the responsive website for the same group of users: adults who are completing treatment for their OCD. However, as I began creating the responsive website, I revisited my initial user research and realized that the most common use case for the website would be a therapist updating exposure exercises for their clients, instead of the client tracking their exercises. With that in mind, I decided to focus on the therapist user persona while creating a sitemap.

A white man with dark hair and glasses, standing and smiling with their hand on their hip.

Dylan

Age: 32
Education: Master's Degree
Hometown: St. Paul, MN
Family: Married
Occupation: Licensed Therapist
"I specialize in treating OCD. My clients are dedicated to their recovery and I want them to continue living their lives while they're improving their mental health."
Goals
1. Send exposure exercise instructions directly to clients.
2. View clients' treatment progress between therapy sessions.
Frustrations
1. Has to repeat exposure exercises because clients don't remember to do the exercise between appointments.
2. Difficulty with tracking clients' treatment data over time in an organized way.
Biography
Dylan is a licensed therapist who specializes in OCD and other anxiety disorders. They believe very strongly that Exposure and Response Prevention is an effective treatment for most of their clients who have been diagnosed with OCD. Dylan is passionate about helping people with OCD keep their normal routines while undergoing outpatient treatment.
While Dylan has led several clients through successful OCD treatment, Dylan often feels overwhelmed when clients' progress reports are located in different places such as pen and paper, email, or the online therapy portal. The information can get lost, and it can be hard to understand how the client is doing on their exercises between therapy sessions.
Dylan is a therapist who specializes in OCD treatment who needs a tool for sending exposure exercises to clients and tracking their progress because clients don’t always remember to complete their exercises on their own.

Wireframes and Mockups

After organizing information in a sitemap, I designed the website for mobile, tablet, and desktop screen sizes.

Desktop High-Fidelity Prototype

Accessibility

While designing the Embrace mobile app and responsive website, I kept the following points in mind to make Embrace as accessible as possible:

1

The dark green accent color was used for buttons involved in the main user flow.

2

Included labels for interactive icons to be read by screen readers.

3

Animations in the mobile app were kept to a minimum to avoid adding more stimulation-driven anxiety to an already emotional exercise.

Reflection

Impact

Users shared that they would be open and excited about the possibility of using a mobile app to track their OCD treatment as they live their daily lives. Therapists appreciate having one centralized place to assign and track all of their clients’ exercises.

What I Learned

In doing this user research, I had the opportunity to practice keeping my own bias in check. As someone who is very familiar with OCD treatment, I reminded myself to consider what others would find useful in an app and website, in addition to what I personally would find useful.

I also learned that a good user experience doesn’t need to be overly intricate. While complex visual design certainly makes products a joy to use, sometimes the simplest designs are the most effective.

Next Steps

I gained valuable knowledge and experience from this project, and throughout the process I couldn't help but brainstorm potential next steps to improve Embrace even further:

  • Conduct further usability studies, including having a client and their therapist use Embrace in their treatment for an extended period of time, such as 2 months.
  • Conduct further user research for therapists who specialize in OCD to discover additional insights.
  • Refine my designs for the Apple Watch and create a prototype.
  • Design reminder push notifications for users to complete their exercises. This would help users maintain consistency in their treatment, a need uncovered during initial research.

Back to top