Copywriting - Study.com Practice Test Pages

April 2023
Study.com is a test prep website which serves over 30 million learners and educators each month with test prep resources for standardized exams. As a Brand Copywriter, I write original articles explaining the benefits of the website’s free practice tests and answering frequently asked questions about the corresponding exams. Below are the components of an article I wrote for a practice test for one of the Florida Teacher Certification Examinations (FTCE).

Search Engine Optimization (SEO)

To maximize Study.com’s visibility in search engines such as Google, we abide by Search Engine Optimization (SEO) guidelines and include assigned relevant, high-traffic keywords. The assigned phrases for this article were:
We also create article descriptions, which appear on search engine results pages underneath the link to the article. Here’s the description for this article:
"Take the FTCE Biology Grades 6-12 002 practice test to see what real test questions look like. You will receive a score report to guide your test prep."
A screenshot of a single Google search result. A blue and orange logo for Study.com, followed by a blue link that reads "FTCE Biology Grades 6-12 002 Practice Test". Below the link is the article description.

The Article

Next, the article itself. In addition to explaining the benefits of taking a practice test and providing general information on the exam, the article includes SEO keywords from the list above, as well as product value propositions to communicate how the practice tests fulfill the readers’ needs.

FTCE Biology Grades 6-12 002 Practice Test Information

Among the millions of expert-created learning materials on the Study.com platform, the FTCE Biology practice test helps you measure your preparedness for test day by giving you an idea of what the real test looks like. This practice test is designed for future educators who would like to teach biology in the state of Florida. With the FTCE 002 practice test, you'll identify which concepts need the most focus as you study for your exam.

The FTCE Biology 6-12 exam is required for any educator seeking licensure to teach biology to grades 6-12 in Florida. The exam covers 10 competencies including science technology, chemical processes, cells, genetics, plants, and animals. To review these concepts for test day, complete the FTCE Biology Grades 6 12 002 practice test on Study.com! The practice test includes explanations for every answer. Learners have saved over $280 million in college tuition by using the practice tests and other test prep resources on Study.com.

Frequently Asked Questions

Lastly, the practice test articles contain 4 frequently asked questions and their answers. We are assigned the questions ahead of time based on previous research, but we customize the answers for each practice test.

How do you score a FTCE Biology Grades 6-12 002 practice test?
Once you complete the FTCE 002 practice test, you will receive instant results, including your strengths and weaknesses and answer explanations. Use these results to guide the rest of your studying before test day.

How is the FTCE Biology Grades 6-12 test scored?
To pass the FTCE 002 exam, you need a scaled score of at least 200. You will typically receive a pass/non-pass status immediately after testing, and your full score report will be released within 4 weeks of your test date.

How many questions are on the FTCE Biology Grades 6-12 exam?
The FTCE Biology exam consists of 100 multiple-choice questions. You have 2 hours and 30 minutes to complete this computer-based test (CBT).

How to prepare for the FTCE 002 test
Take the FTCE Biology practice test to assess your understanding of the topics that will be covered on test day. Once you have your practice test results, you can identify which areas you feel most comfortable with and which areas need additional focus.